Charter Member•Managing Director and Owner•Second Cup Pakistan
Asim had an extensive experience in the Real estate and Construction sector, and in his family’s Retail Business in the Middle-East, Asim had the opportunity to bring Second Cup Coffee Co. Inc. to Pakistan through Mater Franchising rights for the country. Second Cup is the fastest growing café chain in the country, with around 14 stores in the first four years of operations. The brand has augmented its position in the Pakistan market through a combination of excellent management, team building and robust growth in the ultra-competitive coffee industry.
An MBA from NUST, he’s had an ambitious career graph of Entrepreneurship in the last 14 years, with an aim to explore the dynamic Retail sector of Pakistan through upcoming opportunities and build a competitive edge for all stake holders.
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