2020wed19feb5:00 pmwed7:00 pmEvent OverDesigning Gender-Inclusive Financial ServicesDesign Thinking - SIG - 075:00 pm - 7:00 pm Hangout, Gate No 2, NISTE, Faiz Ahmed Faiz Road, H-8/1

Event Details

The World Bank has stated that poverty will not end without financial inclusion. This poses a challenge in Pakistan, especially for women, as only 7% of them are financially included compared to 20% of men. This talk explores the practical application of design thinking in addressing such problems. Bringing first-hand research experience and interactions with women at the bottom of the pyramid throughout Pakistan, the session will share stories, insights and concepts from the project.

The audience will get a glimpse at the different phases of the human-centered design process so they can explore it in their own work for innovative solutions. The talk will show how design thinking goes beyond theory and paper and put to action in the real world, using a financial inclusion project conducted in partnership with IDEO.org.

Who Should Attend

People interested in learning about the practical application of design thinking principles for solving complex problems.

Speakers for this event

Hussam Khurram

Hussam Khurram

Design Thinking | Financial Inclusion | User Experience Design
I work at the intersection of design, product management and social enterprise, using Human-Centered Design to solve user experience problems and deliver products that adapt to the needs of users in Pakistan and emerging markets as a whole.

Design Thinking | Financial Inclusion | User Experience Design
Syed Faizan Raza

Syed Faizan Raza

Design Researcher | Service Designer | HCD & Design Thinking Practitioner
As a design researcher at IDEATE Innovation, his responsibility revolves around carrying client projects through human-centered research in order to uncover actionable insights that can be used in designing effective interventions. Planning research from scratch, engaging with target audiences directly in the field, and conceptualizing solutions is a core part of his job.

Design Researcher | Service Designer | HCD & Design Thinking Practitioner

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