Design Thinking is a problem solving toolkit in which human needs are at the core of the solution. Customer experience, service quality and product design are the factors which make a business stand out among its competition. In this SIG we will focus on all things Design through knowledge sharing seminars, discussions, and hands-on sessions.
This SIG is led by IDEATE Innovation - a multi-disciplinary design and strategy firm, we don’t limit ourselves by industry. solving problems related to various disciplines and affecting a wide array of stakeholders. Their research methods are centered around Design Thinking principles that put the users at the forefront of solving problems. They understand and frame the problem, visualize, brainstorm, evaluate and refine the prototypes based on user feedback, and finally implement the solution.