Design Thinking

When we talk of UX the first thing that comes to our minds is a website, a software or a mobile application. But we often forget that user experience is one of the main components of any industry. “People don’t buy products anymore, they buy experiences that are meaningful to them”. Pepsico’s Chief Design Officer.

The behaviors of customers are changing: the way they look at things now is different than 20 years ago. They have so many channels of communication and information that their decisions are being influenced by the current and future trends. In order to stay competitive we have to work along with the user in the design process to address each and every need which increases the chances of our products and services to have a good customer base.

So, it’s not about making things pretty?

You’ve probably heard of this thing called, “Design;”; maybe you even practice it. But do you ever find it challenging to explain what it is or why it’s important to your friends, team, or even to yourself? This talk will walk through the role of User Experience (UX) Design in product development through a case study from Google, remove some misconceptions, and share tips for building a case for design within your team, despite constraints.

“Consumer journey mapping is at the center of all consumer-focused organizations and can transform many businesses.”-Patti Williams, Wharton Business School.

A hands-on workshop to learn this powerful tool to provide the best experience to your customers.