Asma Khalil is one of the few leaders in the country having the experience of working in several key industries of the digital ecosystem. Asma currently a country Director at Careem, is the former COO of Daraz, a start up mentor at the NIC, an e-commerce consultant, and has held several key roles in big corporations like Telenor, Jazz and Nestle. Asma has also worked as an advisor to the government and the ministry of IT and Telecom in shaping up the e-commerce and digital policy for Pakistan.
Developing the first mobile banking (easypaisa) strategy, running the first Telco/e-commerce partnership, leading the countrys first Daraz Black Friday and driving the first digital Pakistan website are a few of the many achievements that Asma has to her credit.
We are glad to have her as part of our panel to share key insights on the challenges of digital ecosystem expansion in Pakistan and how well the government is supporting this mission.