UX Beyond Software

april, 2017

2017mon10apr(apr 10)5:30 pmfri04aug(aug 4)7:30 pmUX Beyond SoftwareDesign Thinking - SIG - 04(april 10) 5:30 pm - (august 4) 7:30 pm The Hive

Event Details

When we talk of UX the first thing that comes to our minds is a website, a software or a mobile application. But we often forget that user experience is one of the main components of any industry. “People don’t buy products anymore, they buy experiences that are meaningful to them”. Pepsico’s Chief Design Officer.

The behaviors of customers are changing: the way they look at things now is different than 20 years ago. They have so many channels of communication and information that their decisions are being influenced by the current and future trends. In order to stay competitive we have to work along with the user in the design process to address each and every need which increases the chances of our products and services to have a good customer base.

Speakers for this event

  • Aneeqa Ishaq

    Aneeqa Ishaq

    Practitioner and Teacher of Design Thinking and User Experience

    Aneeqa is a practitioner and teacher of Design Thinking and User Experience. She helps business redesign and digitizes their services, products and experiences which wow their customers. Since graduating from Stanford University five years ago, Aneeqa has exposed 1,000+ professionals to Design Thinking, led design-focused change movement at the leading Telco, Telenor, and designed well-praised products, solutions and programs for companies, clients and collaborators.

    Practitioner and Teacher of Design Thinking and User Experience

  • Franziska Scheinhardt

    Franziska Scheinhardt

  • Ludger Herget

    Ludger Herget

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