UX Beyond Software

april, 2017

2017mon10apr(apr 10)5:30 pmfri04aug(aug 4)7:30 pmUX Beyond SoftwareDesign Thinking - SIG - 04(april 10) 5:30 pm - (august 4) 7:30 pm The Hive, 1st Floor, Plot # 14-E, Manzoor Plaza, Fazl-e-Haq Road,Blue Area, Islamabad, Pakistan

Event Details

When we talk of UX the first thing that comes to our minds is a website, a software or a mobile application. But we often forget that user experience is one of the main components of any industry. “People don’t buy products anymore, they buy experiences that are meaningful to them”. Pepsico’s Chief Design Officer.

The behaviors of customers are changing: the way they look at things now is different than 20 years ago. They have so many channels of communication and information that their decisions are being influenced by the current and future trends. In order to stay competitive we have to work along with the user in the design process to address each and every need which increases the chances of our products and services to have a good customer base.

Speakers for this event

  • Aneeqa Ishaq

    Aneeqa Ishaq

    Practitioner and Teacher of Design Thinking and User Experience

    Aneeqa is a practitioner and teacher of Design Thinking and User Experience. She helps business redesign and digitize their services, products and experiences which wow their customers. Since graduating from Stanford University five years ago, Aneeqa has exposed 1,000+ professionals to Design Thinking, led design-focused change movement at the leading Telco, Telenor, and designed well-praised products, solutions and programs for companies, clients and collaborators.

    Practitioner and Teacher of Design Thinking and User Experience

  • Franziska Scheinhardt

    Franziska Scheinhardt

    Senior Strategic Designer at BCG Digital Ventures

    Franziska Scheinhardt is based in Berlin, Germany. As a passionate Design Thinker and Social Innovator she deeply believes in the principles of user-centered design. Franziska has worked at Education Innovation LAB, Germany, to foster innovations in the educational sector, concluding a comprehensive user research and product development project about digital learning in schools.

    Senior Strategic Designer at BCG Digital Ventures

  • Ludger Herget

    Ludger Herget

    Rental-preneur / Airbnb superhost

    Ludger Herget is studying Entrepreneurship and Innovation Management at TU Berlin, is a rental-preneur from Germany. He is researching the housing market for short term accommodation in Berlin. As an Airbnb superhost, he has curated user experience for guests from all over the world. By sharing and living with more than 1000 guests in his home, Ludger has a few stories about meaningful UX from real life experience.

    Rental-preneur / Airbnb superhost

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