Designing for the Next Billion Users

july, 2019

2019wed17jul5:00 pmwed7:00 pmDesigning for the Next Billion UsersDesign Thinking - SIG - 055:00 pm - 7:00 pm

Event Details

Do illiterate women recognize icons and illustrations? Do we need to train farmers to use mobile applications? Do users in lower income segments understand the search icon on Amazon (or Google)?

Who are the next billion users? We have 7 billion people on this planet and they all have different needs, wants, aspirations, capabilities and skill levels. Platforms like facebook and google have impacted the lives of nearly 1.5 billion users, however, the next billion users who will adopt digital technologies are very different from the existing users. Technology products will need to be customized for these users to serve their needs. Learn about these insights and experiences from field research in Pakistan to design your products and services for the next billion users.

Who Should Attend

  • Program Managers from NGOs
  • Product Designers
  • UX designers
  • Service Designers
  • People wanting to understand how Human-centred design works in practice

 

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Speakers for this event

  • Alyzeh Rizvi

    Alyzeh Rizvi

    Designer-in-Residence, IDEATE Innovation

    Alyzeh Rizvi is a designer based in Providence, US. With an undergraduate degree in architecture and a keen interest in building human-centered products and experiences, she is currently pursuing her graduate degree in Industrial Design at the prestigious Rhode Island School of Design. Alyzeh spent the last couple of years at Architizer, a tech start-up in New York City building tools to revolutionize architecture. This summer, she has traveled to Pakistan on a Graduate Commons Grant awarded by RISD to explore ‘How Sacrificial Rituals are Woven into the Fabric of Pakistani Manufacturing Processes’. She is currently working as a Lead Researcher at IDEATE in Islamabad on ‘Improving Financial Inclusion for Women in Pakistan’.

    Designer-in-Residence, IDEATE Innovation

  • Umair Shafique

    Umair Shafique

    Chief Innovation Officer, IDEATE Innovation

    Umair has 10 years of total experience and he is the Chief Innovation Officer at IDEATE Innovation which is Pakistan’s first dedicated UX design firm. He is a mechatronics engineer with a double master in Innovation Management and Entrepreneurship from TUBerlin and Warsaw School of Economics with a Design Thinking certification from HPI Potsdam and UX certification from Neilsen Norman Group. He has co-founded two startups in Germany and Poland, in the domains of agriculture technology and shared economy sector, respectively. Previously, he has spent over 5 years in process engineering design, working closely with product technology centres in the FMCG sector. He is a strong believer in technology and its potential to solve greater challenges that technology combined with deep user insights can be served as a great tool to solve a lot of social problems, especially poverty. We can use right technological solutions to mitigate poverty from the regions of the underserved part of the world and that, we all, who are ‘privileged’ have an innate responsibility to give something back to where we think we belong.

    Chief Innovation Officer, IDEATE Innovation

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